Caleb Thompson
Verified athletic profile. High influence indicates strong brand partnership capability. Recommendation: Avoid perpetual licensing, keep commitments under 1 year.
Your kid got an NIL offer.
Now what?
We explain NIL to families in plain English.
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NIL Earnings Calculator
1. Athletic Profile
2. Digital Influence
3. Marketability & Geography
How does NIL money actually work?
Brand Deals Most Common
Collectives Controversial
Revenue Sharing NEW in 2026
Social Media & Content
Camps & Appearances
Merchandise
NCAA Collective Valuation Tracker
Track estimated base salaries and collective pool valuations for Power 4 athletes. We use this verifiable data table to benchmark offers, providing high-authority market intelligence for families.
| Conference | Sport | Avg. Starter Base | Market Trend |
|---|---|---|---|
| SEC | Football (QB) | $400,000 - $1.2M+ | ↑ RISING |
| Big Ten | Men's Basketball | $150,000 - $600,000+ | ↑ RISING |
| ACC | Women's Basketball | $80,000 - $250,000+ | ↑ FASTEST GROWING |
| Big 12 | Football (Non-QB) | $100,000 - $350,000+ | ↔ STABLE |
| Group of 5 | All Major Sports | $15,000 - $75,000+ | ↓ COOLING |
Contract red flags every parent needs to know
🚩 "Perpetual" License
🚩 Zombie Commissions
🚩 Rush Tactics
🚩 Vague Pay
🚩 Broad Exclusivity
🚩 Locked In
🚩 Family Conduct
🚩 Fake Triggers
The #1 rule: Have an attorney review every single deal
A bad contract can cost tens of thousands.
Can your high schooler sign an NIL deal?
| State | HS NIL Status | Key Restrictions | Notes |
|---|
Your kid owes taxes on every dollar of NIL money
Guides & Reports
March Madness, NIL, and Your Tax Bill — What Athletes Don't See Coming
What athletes need to do before April 15.
NCAA Revenue Sharing 2026
Breaking down the new NCAA revenue-sharing model.
Sponsor Patches on Uniforms
What athletes need to know about uniform patches.
The NIL Market in 2025–26
Breakdown of NIL spending by sport.
State-by-State: The Complete High School NIL Rulebook
Every state's rules in one place.
NIL Contract Checklist
Checklist for parents before signing.
The Parent's NIL Playbook
A free 12-page guide covering deals, taxes, and red flags.
NIL Questions Every Family Asks
What families need to know.